I use words to drive customer action.

Role: Copywriter and editor for a major website overhaul project.  Concepted all messaging and created custom copy for all site pages, including tailored community pages and service pages.

Goals: Client is one of the Pittsburgh area’s premiere property management companies, but was consistently losing out to competitors on high value communities and experiencing stagnant web traffic.  Working directly with a Website Redesign Expert, CT Kaupp, the core problems of weak messaging and an overly complicated user experience were identified and addressed through this overhaul.  Additionally, SEO optimizations paired with relevant content were added to boost traffic.  The messaging was informed by my own research and client interview into the major pain points homeowners experience when trying to self-manage as opposed to hiring a professional management company.